BUILT NY

Print, Web, Environmental Design

Role

Brand Designer

Core Outputs

Design Strategy
Surface Pattern Design
Packaging Design
Visual Merchandising
Environmental Graphics
Trend Research
Email Marketing
Presentation Design
Production Artwork

BUILT NY

Print, Web, Environmental Design

During my time there I provided broad mix of creative and business development services including the ideation, research, and execution of design concepts and plans to support the company’s marketing goals and brand vision, gaining valuable exposure to the complete product life-cycle of mass market consumer goods.

Role

Principal Designer

Core Outputs

Design Strategy
Surface Pattern Design
Packaging Design
Visual Merchandising
Environmental Graphics
Trend Research
Email Marketing
Presentation Design
Production Artwork

Overview

Elevating the Excellence of All

BUILT NY is known for their innovative, award winning, exemplary crafted consumer accessory products. Their product line supports a recreational lifestyle and includes travel bags, cases for computer and mobile products, and food and drink items. During my time there I provided broad mix of creative and business development services including the ideation, research, and execution of design concepts and plans to support the company’s marketing goals and brand vision, gaining valuable exposure to the complete product life-cycle of mass market consumer goods.

Overview

Strategy

Excellence is the Differentiator

White Haven has a reputation that proceeds them, but their brand and website didn’t reflect that. Our objective with the rebrand was to make them stand out while also making sure that they were growing with their community and not out of it.

Strategy

Excellence is the Differentiator

Key Insight

IOTAS was once a leader in the smart apartment industry but was falling behind to better-funded competitors.

Solution

Our goal was to make White Haven look, sound and feel as upgraded and as refined as their properties. With their strong ties in Phoenix, AZ we created a visual identity that borrowed color, texture and imagery from the warm, desert area. Our goal was to make White Haven look, sound and feel as upgraded and as refined as their properties. With their strong ties in Phoenix, AZ we created a visual identity that borrowed color, texture and imagery from the warm, desert area.

Key Insight

People looking for jobs want to feel confident in the company guiding them. The visual language of a staffing firm plays a major role in building that trust from the very first interaction.

Solution

Key Insight

People looking for jobs want to feel confident in the company guiding them. The visual language of a staffing firm plays a major role in building that trust from the very first interaction.

Key Insight

People looking for jobs want to feel confident in the company guiding them. The visual language of a staffing firm plays a major role in building that trust from the very first interaction.

Key Insight