Restorative Formulations

E-Commerce Website Design

Role

Principal Designer

Services

UX / UI Design
Project Management
Strategy
Creative Content
Production Artwork

Restorative Formulations

E-Commerce Website Design

Role

Principal Designer

Core Outputs

UX / UI Design
Project Management
Strategy
Creative Content
Production Artwork

We transformed Beckett Simonon's e-commerce into a more flexible, narrative, and conversion-oriented platform, which is key for a brand that sells exclusively online.

Overview
Beckett Simonon sells exclusively through its website. Its digital channel is not only its showcase, but also the heart of its business. Following a brand evolution and a new aesthetic direction, the e-commerce platform lacked the flexibility to communicate this vision or to uphold the best practices demanded by the US fashion and luxury market, one of the most competitive in the world.

If the experience did not change, the brand would lose relevance, competitiveness, and conversion. The challenge was to transform e-commerce into a space where history, craftsmanship, and commitment to sustainability felt as important as the product itself.

We transformed Beckett Simonon's e-commerce into a more flexible, narrative, and conversion-oriented platform, which is key for a brand that sells exclusively online.

Overview
Beckett Simonon sells exclusively through its website. Its digital channel is not only its showcase, but also the heart of its business. Following a brand evolution and a new aesthetic direction, the e-commerce platform lacked the flexibility to communicate this vision or to uphold the best practices demanded by the US fashion and luxury market, one of the most competitive in the world.

If the experience did not change, the brand would lose relevance, competitiveness, and conversion. The challenge was to transform e-commerce into a space where history, craftsmanship, and commitment to sustainability felt as important as the product itself.