Leo & Sage
E-Commerce Website Design

About the Project

Leo & Sage is a women’s fashion brand that offers a modern collection with a strong emphasis on luxury fabrications and architectural silhouettes.

As the principal designer for Intente, I worked with Leo & Sage ahead of the launch of their online brand presence to design their e-commerce website.  Leo & Sage’s brand aesthetic is clean, minimal, and modern, and thus I wanted to capture that in my approach to the design.  The site was kept purposefully simple and straightforward, and larger images were utilized in greater abundance to allow the utmost emphasis on the product and its beautiful photography.

Deliverables
• IA and Site Navigation
• Wireframes
• Prototypes
• Final Responsive Website Designs
• UI Style Guide
• Creative Content (image selection, banners)
• Production Artwork / Design Handoff
Tools Used
• Sketch
• Invision
• Photoshop

Fully Responsive Design

Engaging, Image-Driven Shopping Pages

Seasonal Look Books

A unique design was created with flexibility in mind for the look books that the brand publishes every season. Varying image sizes and aspect ratios are accommodated with relative ease into the modular structure, eliminating the need for additional cropping or editing of the images, and resulting in a quicker turn around time for these time sensitive releases.

Custom Store Locator