About the Project
Nfinity is an athletic footwear company with a core focus on creating lightweight, high performance sneakers exclusively for female athletes, and primarily for extreme cheerleading.
As the principal designer for Intente, I worked with the Nfinity team to redesign their existing e-commerce website and to streamline their online shopping experience. As a brand with a strong sense of identity and a powerful voice within a unique market segment, they needed a site to match.
• Audit of Existing Site
• Restructured IA and Site Navigation
• Wireframes
• Prototypes
• Final Responsive Website Designs
• UI Style Guide
• Creative Content (image selection, banners)
• Production Artwork / Design Handoff
• Sketch
• Invision
• Photoshop
Process
Low fidelity wireframes were used to explore many different iterations of the new site structure, followed by high-fidelity wireframes with significantly flushed UI design elements and site content.
Simple and Intuitive Product Pages
The product list page was designed with simplicity in mind, offering a lot of white space, and a clear path towards narrowing down the product selection, or navigating the other sport collections, without leaving the page. The product detail page was streamlined to pull all pertinent product information above the fold, and to offer the user multiple paths to continue shopping and exploring the site. A store locator and live chat functionality was also integrated into the site to provide additional customer support.
Visit nfinity.com
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