Jeffan
E-Commerce Website Redesign
As Principal Designer at Intente, I led the redesign of Jeffan’s e-commerce website, creating a more immersive experience that brings its collections, craftsmanship, and design philosophy to life while providing a clearer path from inspiration to purchase.
Principal Designer
UX/UI Design
Visual Design
Digital Strategy
Art Direction
Jeffan International is a premium furniture manufacturer known for thoughtfully designed collections, natural materials, and handcrafted quality. The brand needed an e-commerce experience that better reflected the sophistication of its products. As Principal Designer at Intente, I led the redesign, creating a more engaging path from inspiration and product discovery to purchase.
Principal Designer
UX/UI Design, Visual Design, Digital Strategy, Art Direction
Creating a Digital Showroom
A refined visual system, editorial layouts, and greater emphasis on lifestyle imagery create a warmer, more elevated environment for exploring Jeffan’s collections. By presenting products within thoughtfully designed spaces, the experience moves beyond a traditional product catalog to better reflect the brand’s distinctive point of view.
Material spotlights and designer collaborations create new ways to explore Jeffan’s collections beyond traditional product categories.
Exploring the Collection
With a diverse portfolio spanning furniture styles, finishes, and categories, Jeffan needed a clearer way to navigate its extensive assortment. Enhanced navigation, curated landing pages, and more structured product organization create multiple ways to explore the collection and move naturally from inspiration to individual products.
Elevating the Product Experience
Richer product details and contextual merchandising help customers understand each piece while seeing how it can work within a larger space. Features such as Shop the Room and More From This Collection introduce complementary pieces and encourage exploration beyond an individual product.
The Modern Farm collection combines lifestyle imagery with complementary products, helping customers explore individual pieces within a broader design story.
Rooted in Craftsmanship
Jeffan’s story extends beyond its products to its Indonesian heritage, natural materials, and handcrafted process. Editorial layouts, immersive imagery, and process-driven storytelling bring greater visibility to the artisans, materials, and traditions behind the collection while reinforcing the values that shape the brand.
The new experience brings commerce, editorial storytelling, and product merchandising together in a more cohesive expression of the brand. The result is a digital destination that better reflects the quality and craftsmanship of its collections while creating a flexible foundation for continued growth
