Terry Cycling
E-Commerce Website Redesign
As Principal Designer at Intente, I led the redesign of Terry's e-commerce website, bringing greater clarity to product discovery, merchandising, and education while creating a more refined digital expression of the brand.
Principal Designer
UX/UI Design
Visual Design
Digital Strategy
Art Direction
Terry Bicycles is known for its innovative cycling saddles and thoughtfully designed gear for women. As the brand grew, it needed an e-commerce experience that better reflected its premium products and helped customers choose with confidence. As Principal Designer at Intente, I led the redesign, creating a clearer shopping experience and more refined digital expression of the brand.
Principal Designer
UX/UI Design, Visual Design, Digital Strategy, Art Direction
Designed for Discovery
A redesigned navigational experience makes Terry’s growing collection of cycling apparel, saddles, and accessories easier to explore. Visually rich category pages, and flexible merchandising give customers multiple ways to browse products, seasonal collections, and educational content.
Visually rich category pages make it easy to compare products, explore collections, and quickly narrow options.
Featured collections are integrated directly into the navigation, creating another point of discovery for seasonal products and new arrivals.
Finding the Right Fit
Selecting cycling gear is a highly personal decision. We designed an interactive Saddle Selector to guide customers toward options based on their riding style and preferences, while enhanced product pages provide the details, comparisons, and customer feedback needed to choose with confidence.
More Than a Ride
Terry has always been about more than the products it sells. The redesigned site gives greater visibility to the brand’s mission, cycling community, and expertise through editorial content, lifestyle imagery, and storytelling. These moments bring more of Terry’s personality into the digital experience and reinforce the brand’s longstanding connection to women who ride.
Terry’s Peloton blog extends the brand beyond commerce with stories, advice, and inspiration for the cycling community.
The new Terry Bicycles website brings product discovery, education, and brand storytelling into a more cohesive digital experience. The result is a site that better reflects the quality and personality of the brand, gives customers greater confidence as they shop, and provides Terry with a flexible foundation for continued growth.
