TOPO ATHLETIC

E-Commerce Website Design

Role

Principal Designer

Core Outputs

Design Strategy
Surface Pattern Design
Packaging Design
Visual Merchandising
Environmental Graphics

Role

Principal Designer

TOPO ATHLETIC

E-Commerce Website Design

Role

Principal Designer

Role

Principal Designer

Core Outputs

Design Strategy
Surface Pattern Design
Packaging Design
Visual Merchandising
Environmental Graphics

Overview

Elevating the Excellence of All

IOTAS was once a leader in the smart apartment industry but was falling behind to better-funded competitors. IOTAS needed to come out swinging with a brand refresh to help reclaim their throne as smart apartment innovators. My part consisted of creating a stunning new website that captivated the innovation they were once know for.

Overview

Elevating Excellence

Strategy

Excellence is the Differentiator

White Haven has a reputation that proceeds them, but their brand and website didn’t reflect that. Our objective with the rebrand was to make them stand out while also making sure that they were growing with their community and not out of it.

Solution

Elevating Excellence

Our goal was to make White Haven look, sound and feel as upgraded and as refined as their properties. With their strong ties in Phoenix, AZ we created a visual identity that borrowed color, texture and imagery from the warm, desert area. Helping them stand apart from other investments firms who can appear cold and modern with overused blues and serif fonts. This also helped double-down on their reputation for being the premier investment firm in the area and showed the sophistication the brand promises to deliver to their investors and tenants.

Key Insight

IOTAS was once a leader in the smart apartment industry but was falling behind to better-funded competitors.

Solution

Our goal was to make White Haven look, sound and feel as upgraded and as refined as their properties. With their strong ties in Phoenix, AZ we created a visual identity that borrowed color, texture and imagery from the warm, desert area. Our goal was to make White Haven look, sound and feel as upgraded and as refined as their properties. With their strong ties in Phoenix, AZ we created a visual identity that borrowed color, texture and imagery from the warm, desert area.

Key Insight

People looking for jobs want to feel confident in the company guiding them. The visual language of a staffing firm plays a major role in building that trust from the very first interaction.

Key Insight

IOTAS was once a leader in the smart apartment industry but was falling behind to better-funded competitors.

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