Terry Cycling

E-Commerce Website Redesign

Terry Cycling is best known for its innovative cycling saddles and thoughtfully designed gear that has helped generations of women ride more comfortably and confidently. As the brand continued to grow, it needed an e-commerce experience that better reflected its premium products while providing the guidance and information customers need to choose with confidence.

As Principal Designer at Intente, I led the redesign of Terry's e-commerce website, bringing greater clarity to product discovery, merchandising, and education while creating a more refined digital expression of the brand.

terrycycling.com
Role

Principal Designer

Deliverables

UX/UI Design
Visual Design
Digital Strategy
Art Direction

Transforming Terry Bicycles’ e-commerce experience to bring greater clarity to product discovery, merchandising, and education.

Terry Bicycles is known for its innovative cycling saddles and thoughtfully designed gear for women. As the brand grew, it needed an e-commerce experience that better reflected its premium products and helped customers choose with confidence. As Principal Designer at Intente, I led the redesign, creating a clearer shopping experience and more refined digital expression of the brand.

Role

Principal Designer

Deliverables

UX/UI Design, Visual Design, Digital Strategy, Art Direction

terrycycling.com

Designed for Discovery

The redesigned experience makes Terry’s growing collection of cycling apparel, saddles, and accessories easier to explore. Clear navigation, visually rich category pages, and flexible merchandising give customers multiple ways to browse products, seasonal collections, and educational content.

Designed for Discovery

The redesigned experience makes Terry’s growing collection of cycling apparel, saddles, and accessories easier to explore. Clear navigation, visually rich category pages, and flexible merchandising give customers multiple ways to browse products, seasonal collections, and educational content.