Henry Bear's Park
E-Commerce Website Redesign
Henry
Bear's Park
E-Commerce Website Redesign
As Senior Product Designer at Intente, I led the redesign of the e-commerce website, bringing greater clarity to product discovery alongside flexible merchandising, thoughtful product storytelling, and a scalable foundation for continued growth.
Senior Product Designer
UX/UI Design
Visual Design
Digital Strategy
Art Direction
For more than 40 years, Henry Bear’s Park has been a beloved New England toy retailer known for its carefully curated toys and gifts. As the brand expanded online, it needed a digital presence that captured the character of its stores while making it easier to find the perfect gift. As Senior Product Designer at Intente, I led the redesign, improving product discovery, merchandising, and storytelling while creating a scalable foundation for growth.
Senior Product Designer
UX/UI Design, Visual Design, Digital Strategy, Art Direction
Bringing the Brand to Life
A brighter color palette, custom illustrations, updated typography, and expressive layouts bring the spirit of Henry Bear’s Park stores online. The resulting visual system feels warm, imaginative, and distinctly connected to the brand.
More Ways to Explore
A clearer navigation system and more structured product hierarchy make Henry Bear’s extensive assortment easier to explore. Multiple ways to browse give customers flexible paths into the collection, while merchandising moments highlight seasonal content, featured categories, and gift ideas throughout the site.
Illustrations bring more of Henry Bear’s personality into the navigation while helping key categories feel approachable at a glance.
Finding the Perfect Gift
With such a wide assortment of toys, finding the perfect gift can feel overwhelming. We designed a Gift Finder that helps shoppers narrow their options by age, interest, and price range, turning a potentially complex search into a simple, guided experience.
Why We Love It
Product detail pages combine clear information, richer imagery, and thoughtful storytelling to help customers make more confident purchasing decisions. A new Why We Love It section brings Henry Bear’s expertise into the experience by highlighting what makes each toy special, while complementary recommendations encourage continued exploration.
Bringing Henry Bear’s curatorial voice into the product experience helps communicate the care and expertise behind every selection.
Room to Grow
A modular system of product landing pages and promotional components gives the marketing team the flexibility to launch seasonal gift guides, featured collections, and new product stories. The system supports frequent content updates while creating more opportunities for curated merchandising throughout the site.
From seasonal gift guides to interest-based collections, flexible templates allow each story to feel distinct while remaining part of a cohesive system.
Defenders of Playtime
The About experience gives greater visibility to Henry Bear’s Park’s story, values, and belief in meaningful play. Editorial content and whimsical visual details reveal the care behind its product selection while reinforcing the philosophy that has shaped the brand for more than four decades.
The redesigned site makes Henry Bear’s Park’s extensive assortment easier to explore while giving the brand a more expressive and flexible digital presence. Thoughtful guidance, distinctive visual storytelling, and adaptable merchandising tools create more opportunities to connect customers with products they’ll love.
