Topo Athletic
E-Commerce Website Redesign
As Senior Product Designer at Intente, I led the redesign of the e-commerce website, strengthening product discovery and education while creating a more engaging path from exploration to purchase.
Senior Product Designer
UX/UI Design
Visual Design
Digital Strategy
Art Direction
Topo Athletic designs footwear around the natural shape and biomechanics of the foot, offering runners a distinctive alternative to traditional athletic shoes. As the brand grew, it needed a clearer way to communicate what sets its products and technology apart while making an expanding assortment easier to navigate. As Senior Product Designer at Intente, I led the redesign, strengthening product discovery and education from exploration through purchase.
Senior Product Designer
UX/UI Design, Visual Design, Digital Strategy, Art Direction
Putting Performance First
The homepage brings Topo’s performance-focused perspective to the forefront, combining immersive lifestyle imagery with clear paths into products, activities, and the technology behind the brand.
Designed for Discovery
Finding the right running shoe isn’t one-size-fits-all. We organized Topo’s growing assortment around activity, product line, and collection, giving customers clearer ways to browse based on how and where they move.
Activity landing pages create focused entry points into the assortment, combining product merchandising, education, and lifestyle content around the way customers run and train.
The Topo Difference
Choosing performance footwear often means understanding subtle differences in fit, technology, and intended use. The redesigned shopping experience brings those distinctions forward, helping customers compare models, learn what sets Topo apart, and dig deeper into the features behind each shoe.
Detailed comparisons, technical specifications, and feature storytelling turn the PDP into a resource for understanding both the individual shoe and what makes Topo different. Press reviews add an independent perspective to the product story, showing how each shoe performs in real-world use.
A Brand in Motion
Beyond shopping, the site creates space for the people, stories, and experiences that shape the Topo community. Ambassador profiles, editorial content, news, and events extend the brand beyond its products, bringing a more human perspective to Topo’s approach to running and performance.
Athlete profiles bring Topo’s community into the digital experience, connecting product and performance with the people and stories behind the brand.
Built for What's Next
From new product launches to seasonal campaigns and promotions, a flexible content system gives the Topo team more ways to keep the site fresh and relevant. Reusable components support changing marketing needs while maintaining a consistent visual expression of the brand.
The redesign makes Topo’s distinctive approach to performance footwear easier to understand and shop. Clearer product education, more intuitive ways to browse, and stronger connections between performance and storytelling help customers navigate the collection and choose the right shoe with confidence.
