BUILT NY
Branding, Visual & Environmental Design
Marketing & Brand Designer
Branding
Visual Design
Surface Pattern Design
Packaging Design
Print & Catalog Design
Environmental Graphics
BUILT NY is a consumer accessories brand known for its distinctive patterns and functional products across travel, technology, food, and drink. During my time there, I worked across branding, surface pattern and packaging design, merchandising, marketing, and environmental graphics, supporting product launches and retail partnerships with brands including Crate & Barrel, REI, Target, Walmart, and Apple.
Marketing & Brand Designer
Branding, Visual Design, Surface Pattern Design, Packaging Design, Print & Catalog Design, Environmental Graphics
Print and campaign design combining product storytelling, lifestyle photography, and BUILT’s distinctive visual identity.
Surface pattern design for BUILT accessories, shown across finished product and exploratory concepts.
The Topo Difference
Choosing performance footwear often means understanding subtle differences in fit, technology, and intended use. The redesigned shopping experience brings those distinctions forward, helping customers compare models, learn what sets Topo apart, and dig deeper into the features behind each shoe.
Detailed comparisons, technical specifications, and feature storytelling turn the PDP into a resource for understanding both the individual shoe and what makes Topo different. Press reviews add an independent perspective to the product story, showing how each shoe performs in real-world use.
A Brand in Motion
Beyond shopping, the site creates space for the people, stories, and experiences that shape the Topo community. Ambassador profiles, editorial content, news, and events extend the brand beyond its products, bringing a more human perspective to Topo’s approach to running and performance.
Athlete profiles bring Topo’s community into the digital experience, connecting product and performance with the people and stories behind the brand.
Built for What's Next
From new product launches to seasonal campaigns and promotions, a flexible content system gives the Topo team more ways to keep the site fresh and relevant. Reusable components support changing marketing needs while maintaining a consistent visual expression of the brand.
The redesign makes Topo’s distinctive approach to performance footwear easier to understand and shop. Clearer product education, more intuitive ways to browse, and stronger connections between performance and storytelling help customers navigate the collection and choose the right shoe with confidence.
